KEY TERMS

This list is NOT exhaustive - just a few things you might consider touching on in the exam!

The Magazine Industry:
Demographics
Psychographics
niche/mass/mainstream audie
ABC1’s
C2DE’s
aspirational
readership
circulation
cover price
subscription
editor / sub editor
contents page
double page spread
editorial
mode of address
tone (warm and inclusive)
connotations
iconography
symbolism
semiotics
advertorial
feature
regular feature
lead article
revenue streams
profitability
audience as product
consumerism
materialism
capitalism
effects theory
uses and gratifications model
feminism
post-feminism
body colonisation
self esteem
domestic vs public sphere
male gaze - Mulvey
ABC – NRS
synergy
multi platform / cross media
accepted/negotiated/oppositional
branding
affluenza
Body image
Idealised
Unattainable beauty
Airbrushing/photoshopping
Ritual pleasure of consuming the familiar
Tactile – aesthetic

Contemporary British Cinema:
Working Title / Universal
FilmFour (both TV and production co)
BBC Films
Verve Pictures
UK Film Council
Development
Premiere
New Cinema
P & A
Digital Screen Network
First Light Pictures
Skillset
BFI
Screenonline
Sight and Sound
BBFC
Distribution (digital)
Licensing
Marketing (campaign)
Logistics
Vertical integration
Theatrical release
DVD/Video rights
TV rights
Blanket marketing
Staggered release
USP – unique selling point
Audience targeting
Multiplatform
Viral marketing
Social realism
Naturalistic
Super 16 / 35mm
Handheld/immediacy
Budget / production values
Semi-autobiographical
Fractured audiences
Niche / mainstream audience
‘Specialist’ – ‘independent’
Digital / online age
BAFTA / BIFA
DCMS
Bullet Boy (Dibb, 2004)
This Is England (Meadows, 2006)